
Key Principles of Effective Stakeholder Engagement
I’ve seen the good and the bad of stakeholder engagement – from getting support and buy-in to heated exchanges that quickly turn nasty and result in reputational damage. Having outlined 7 Benefits of Stakeholder Engagement, I want to turn attention to some key principles. Keep these principles in mind when developing and reviewing plans. A good engagement plan will grow and adapt to reflect both inputs received as well as further steps to be taken.
'The single biggest problem in communications is the illusion that it has taken place' George Bernard Shaw Plan
You need to be asking a number of questions when developing a stakeholder plan. These include but are not limited to: What is the purpose of engaging with stakeholders? What are your objectives? Do you want to provide information, consult, involve and/or collaborate?
Who are your stakeholders and how are you assessing them in terms of relative importance?
What does implementation look like? Are you running a consultation, a series of...