
Event roundup – How to avoid greenwashing in real estate
Last week I had the opportunity to discuss how to avoid greenwashing in real estate. On the panel was: Jessica Pilz, Global Head of ESG, Fiera Real Estate,
Katie Whipp, Head of Innovation & Strategy at Trustek and
Iona Silverman, Partner at Freeths LLP. The event was moderated by Alex Dunn, Research Manager at the Cromwell Property Group. It was sponsored by RE: Women and The Society of Property Researchers, and hosted by Freeths. It was a really rich discussion. I raised a number of points I wanted to touch on here.
The role of data
First, and nothing new to anyone who’s seen me speak before – I stressed the importance of data in how to avoid greenwashing. And with that, it’s important to be clear about the accuracy of the data. I also stressed the need for it to be open, transparent, and externally verifiable. This of course is more difficult in considering the various ‘S’ elements of ESG, but not impossible. I also stressed...