Establishing your firm as the credible voice shaping the conversation — not commenting on it after the fact.
The problem most firms don’t admit
The market for climate and sustainability content in real assets is crowded and increasingly sophisticated. Institutional investors, senior decision-makers, and policy audiences can distinguish between content that reflects genuine expertise and content produced to fill a content calendar. Generic commentary no longer builds authority, and in some cases actively undermines it by signalling surface-level engagement with complex issues.
At the same time, the firms with the deepest technical expertise rarely have the communications infrastructure to reach the audiences that matter. The insight exists. The platform and the storytelling to make it land often do not.
What content partnerships with Keyah Consulting look like
I work with real asset firms, professional services organisations, and specialist advisors to produce and amplify content that reaches senior decision-makers and builds genuine market authority.
This is not ghost-writing or content marketing in the conventional sense. It is strategic communications grounded in technical credibility, the kind that gets cited, referenced, and acted on by the audiences that commission work, allocate capital, and shape policy.
My own work as a regular contributor to the Financial Times Sustainable Views, covering climate risk, insurance market dynamics, and sustainability regulation in real assets, and as founder of the Sustainable Real Estate LinkedIn community (close to 10,000 members), gives me direct insight into what serious audiences engage with, and why.
Joint research and analysis
Co-produced, evidence-based reports and analysis that position your firm as a credible voice on the issues shaping real asset sustainability. Topics are selected for genuine relevance to senior decision-makers, not for search volume or content calendar convenience. Joint research produced with Keyah Consulting is designed to be cited: by sector media, by peers, and by the institutional audiences whose view of your firm’s expertise shapes whether you are on the shortlist for the next significant instruction.
Thought leadership development
Working with your senior team to develop and articulate distinctive positions on the issues that matter to your clients and the wider market. This includes developing the narrative frameworks, supporting evidence, and communication formats that make technical expertise accessible to board-level audiences without losing the rigour that makes it credible.
Speaking engagements and briefings
Keynotes, panel contributions, and executive briefings on climate risk, sustainability regulation, and real asset strategy, available for industry conferences, client events, investor briefings, and media appearances.
Engagements include the RICS Building Surveying Conference, the FIABCI World Real Estate Congress in Paris, the EPRA Sustainability Summit, the ARL Annual Conference, and the Festival of Place, alongside events with Trowers & Hamlins, Connected Places Catapult, and PiLabs.
Strategic amplification
Targeted distribution of your firm’s content through the Keyah Consulting network, reaching a verified audience of real estate and real asset professionals, investors, policy makers, and sustainability practitioners across the UK and Europe.
Who this is for
- Professional services firms seeking to build authority in sustainable real assets with sophisticated institutional audiences, with genuine technical expertise that is not reaching the decision-makers who need it
- Firms preparing to enter new markets or client segments where credibility needs to be established quickly
- Organisations producing sustainability content that is not generating the commercial traction it should
- Firms seeking to associate their brand with recognised expertise in climate risk and real assets through co-produced research or co-branded speaking
The outcome
Increased market authority through cited, decision-relevant intelligence, establishing your firm as a standard-setter in sustainable real assets rather than a follower. Content that reaches and influences the audiences that commission work, allocate capital, and shape policy.
Frequently asked questions
What makes content partnerships different from hiring a content agency or ghostwriter?
A content agency or ghostwriter produces content to a brief. A content partnership starts from a different premise: identifying the positions your firm should be taking on the issues that matter to your market, then building the evidence base, narrative, and distribution strategy to make those positions land with the audiences that act on them. The difference is strategic intent. Content agencies fill calendars. Content partnerships build authority.
Dr Sophie Taysom’s role in content partnerships is not to provide a writing service but to provide the analytical grounding, strategic framing, and distribution reach that allows your firm’s expertise to be heard by the audiences that matter.
Who is the target audience for thought leadership in sustainable real assets?
The audiences that matter for real asset professional services firms are institutional investors conducting climate and sustainability due diligence; senior partners and board members making sustainability-related decisions; policy makers and regulators shaping the frameworks that govern real asset markets; lenders and insurers repricing climate exposure; and the journalists and analysts who influence how those audiences think. These audiences read selectively, cite specific sources, and form views about which firms understand the issues at a level that warrants a conversation.
How does Keyah Consulting’s network help amplify content partnerships?
Keyah Consulting’s network includes the Sustainable Real Estate LinkedIn community with close to 10,000 members, one of the largest practitioner communities at the intersection of sustainability and real assets, as well as direct relationships with journalists, policy organisations, and senior practitioners across real estate, finance, the built environment, and insurance. Content produced through a partnership reaches an audience that has demonstrated sustained interest in sustainability in real assets, not a cold audience assembled through paid promotion.
What does a joint research report involve and what does it produce?
A joint research report is a co-produced, evidence-based analysis of a specific issue relevant to your firm’s market. The process involves identifying the right question, designing the research approach, gathering and analysing evidence, and producing a report that is both technically rigorous and accessible to senior decision-makers. The output is a document your firm can publish, present at industry events, share with clients and prospects, and reference in business development. Reports benefit from distribution through the Keyah network and, where appropriate, media relationships developed through Dr Taysom’s ongoing work as an FT Sustainable Views contributor.
What speaking engagements does Keyah Consulting participate in?
Dr Sophie Taysom has spoken at the RICS Building Surveying Conference, the FIABCI World Real Estate Congress in Paris, the EPRA Sustainability Summit, the ARL Annual Conference, the Festival of Place, and events organised by Trowers & Hamlins, Connected Places Catapult, and PiLabs, among others. She is available for keynotes, panel discussions, and moderated debates on climate risk in real assets, sustainability regulation, the intersection of insurance and asset valuation, the valuation gap, net zero strategy, and greenwashing.
How quickly can a content partnership build market authority?
Market authority builds over time through consistent, credible output. That said, a well-executed content partnership can produce visible results within three to six months: a research report picked up by sector media, a speaking appearance at a major industry event, or a series of articles generating inbound enquiries from the right audience. The firms that build authority fastest commit to a consistent position on a defined set of issues rather than covering the full breadth of sustainability topics. Depth of expertise on a specific territory is more credible and more memorable than breadth across everything.
Work with Keyah Consulting
Content partnership arrangements are structured around your firm’s specific objectives, audience, and timeline. Engagements range from one-off research collaborations to ongoing thought leadership programmes.
Book a 30 minute call to discuss whether this is the right fit.